Bringing Consistency to a Growing Theatre Group
Weston Theatres is a private equity group acquiring independent cinemas and operating them under a single umbrella. The business is software-led and focused on scale, but the theatres themselves vary widely in age, size, and market.
The goal of this project was to create a brand system that could be applied quickly across newly acquired locations without over-theming or erasing what already existed. The identity needed to feel modern and intentional, while staying practical for real-world rollout across signage, exteriors, and basic marketing.
A System Designed for Rollout
The final brand was built as a flexible system rather than a fixed look. The mark, color palette, and layouts were designed to work across different buildings and contexts with minimal customization. Environmental applications were kept restrained, allowing the brand to elevate the space without competing with the architecture or the film experience.
The result is a clear, durable identity that supports growth and consistency as new theatres are brought into the portfolio. It provides a shared visual language across locations while remaining understated enough to adapt over time.
